Nissan & KPMG - Digital Wellness?
The problem of digital wellness while driving is becoming a pressing issue in today's society as people are spending more and more time using technology and screens. Research has shown that using mobile devices and other technology while driving can negatively impact driver focus and increase stress levels, leading to an increased risk of accidents.
In response to this growing concern, KPMG has partnered with Nissan to tackle the issue. The project aims to find ways to improve driver wellness and reduce the dangers associated with distracted driving.
What Did We Do?
A team of 4 (including me) was assembled to target Nissan’s problem in driver wellness. Our team recognized the importance of addressing the issue of digital wellness while driving and believed that Nissan's collaboration with Calm, a mental health company, would be a valuable asset in solving this problem.
We pitched the idea to Nissan and the two companies joined forces to assemble a team of experts to tackle this pressing issue. Utilizing a combination of UI/UX design, project management, Lean Six Sigma, and Agile methodology, the team worked together to create a digital user interface for cars that better supports driver mental health and reduces distractions.
The collaboration between Nissan and Calm was a major step forward in improving driver wellness and road safety.
Our team conducted extensive research to understand the root causes of the issue of digital wellness while driving and to determine the best approach for addressing it. Based on their findings, they developed a three-pronged solution to fix this issue.
The first prong involved forming strategic partnerships with companies and organizations that could support the project's goals. By partnering with experts in the field of mental health and technology, the team was able to leverage their expertise to create innovative solutions that could improve driver wellness and reduce distractions while driving.
The second prong was a focus on digital transformation. The team utilized cutting-edge technology and design principles to create a digital user interface for cars that was more intuitive and user-friendly. This digital transformation aimed to improve the driving experience and minimize distractions, helping to reduce the risk of accidents and support driver wellness.
Finally, the team took an approach that emphasized easy implementation and engagement. They aimed to create solutions that were simple and straightforward to implement, while also engaging drivers and encouraging them to use the new digital interface in a way that supported their mental health and well-being.
More Information on Our Project?
Below shows our pitch deck that we submitted to experts at Nissan and KPMG. If the link doesn’t function, no worries! Click Here.